Either this is a comic Mat Hoffman layin down a massive 900 at height on an old school narrow ass ramp or Sean Burns jumping some quarter to flat. Regardless its pretty cool seeing BMX used in the marketing of a mainstream brand of oatmeal. Back in the late 80's some of our boys were sponsored by obscure brands like Eagle Snacks... I guess 20 years later the same kids who grew up in the era where bmx may have been cooler to them than little league baseball are the ones getting the marketing/advertising jobs at big brands now like Quaker. Good stuff.